Kolin decides which hotels billionaires stay at.

In this discussion, the focus shifts to the hotel brands preferred by high-net-worth travelers. While names like The Ritz-Carlton and Hilton are recognized as popular choices among millionaires, the conversation highlights a distinct shift toward more niche and refined properties when catering to billionaires. ### Preferred Luxury Brands The Aman hotel chain is identified as a staple destination for billionaire travelers. The Rosewood brand is described as a sophisticated alternative to mainstream luxury, appealing to travelers looking for specific, curated experiences. Similarly, the Montage brand draws a balanced mix of both millionaires and billionaires, particularly in popular destinations like Laguna Beach and Cabo, where billionaires often prefer the privacy of private villas or personal residences. The One and Only group is recognized for its unique branding and niche locations, such as One and Only Palmilla in Cabo, which is noted for its ability to attract discerning travelers who value the brand’s distinct identity over mainstream mass-market popularity.