In this video, Kolin explains that he can identify the level of wealth of a client based on the first three words they use when booking a private jet. He notes that clients who are less familiar with flying private tend to focus on superficial details, such as the vintage of the champagne or the color of the carpet, and may ask about amenities like a physical red carpet.
In contrast, Kolin highlights that ultra-high-net-worth individuals and those who frequently book private flights focus on efficiency and specific requirements. He gives the example of a client calling at 4:00 PM to request a cross-country flight on a Global 6000, noting that their primary concern is often specific meal requests, like uncrustable sandwiches, rather than luxury aesthetics.
